Julieta Ulanovsky, the creator of Montserrat, saw the need to preserve the beauty and unique characteristics of these designs before they were lost forever. The Montserrat font serves as a tribute to the urban typefaces from the early 20th century, as the original aesthetic of the neighborhood from which it was inspired is lost due to the constant changes of urban development. Its elegant, stable, and commercially driven aesthetic is what sets it apart from other font styles, offering a compelling alternative to the premium font Gotham. It was introduced in 2011 and received an update in 2012, featuring highly geometric and legible characters that are favored by designers both domestically and internationally.Īs an open-source font, Montserrat has gained widespread popularity and can often be seen in contemporary website designs. The Montserrat font is a modernist typeface that embodies the essence of traditional neighborhood marquees, posters, and illuminated signs from Buenos Aires.
